Oscar winning actress Gwyneth Paltrow has been announced as the face of a new advertising campaign for a luxury residential development in Herzliya, Israel.

The campaign promotes 51 PARK, a project being developed by Israeli real estate group Aviv Melisron, and was created by creative agency Why Worry. A spokesperson for the agency commented 'To bring this architectural masterpiece to the Israeli audience, we needed a figure who effortlessly embodies international elegance, a premium lifestyle, and uncompromising quality. Enter Academy Award, Emmy, and Golden Globe winner Gwyneth Paltrow'.